SEO, or Search Engine Optimisation, is basically the process in which your website can be pushed upwards on the search engine algorithm, to increase its visibility and traffic. It is a very broad concept and exists of many tactics and tools, but a few of them stand out with their simplicity and effectiveness. Here are 10 SEO hacks to give your website a ranking boost.
Keyword integration is basically with which an SEO campaign is started. To target a better ranking in Google, the right keywords that people use for searches should be used in the written content. Long-tail keywords are the best to target since it not only clears the intent of the searcher but provides a better shot to know what they’re seeking.
Update old pages
Search engines feel a little strongly about content that gives out the latest information, and websites that are routinely updated are likely to receive more traffic on the website which leads to a better ranking. It is also necessary to look into deleting old/zombie pages and keeping the information on the website updated on a set schedule.
Alt Tags for SEO
The text on the website is not the only thing that needs optimization to improve SEO~ images should be compressed and then optimized as well. Usually, images are compressed due to their size, as it often slows down the website. Alt tags for images can be used on images for refined SEO optimization. Google cannot read the image of a cat but it can read an alt tag saying “small black cat”, which works better for the website.
“Alt tags for images can be used on images for refined SEO optimization. Google cannot read the image of a cat but it can read an alt tag saying “small black cat”, which works better for the website.”
One of the most important factors for better Google ranking is to generate and use backlinks. Backlinks are external website links in the content. When Google finds a relationship with a reputable website, it automatically starts recognizing your website as reputable and the information on it as credible as well.
A meta description is a small text description that the page uses in the page search return. If the keywords are known, then it is recommendable to create the meta description using these keywords for a better ranking.
When the website contains compelling and juicy titles, people flock to the website, increasing the rank of the website itself on Google. You need to make sure that the content and the title attract users to the search page as they see it.
Keep content that is easy to read, including images and podcasts so that users can stay on the website longer, and keep it interesting for the users to explore the website contents.
More than half of the people who visit the websites are on their mobile phones, and since so much traffic is generated from mobile phones alone, ensure that your website falls into the bracket of the mobile phone-friendly websites.
Boost the page speed
A slow website is what affects Google’s ranking as well. Any page that loads slowly on mobile phones is downranked by Google’s “Speed Update”. This is why anything that slows down the website should be eliminated.
“Any page that loads slowly on mobile phones is downranked by Google’s “Speed Update”. This is why anything that slows down the website should be eliminated.”
Make it user friendly
User experience stays to be one of the most crucial factors for website rankings. The four things you need to look out for are website visits, pages per session, bounce rates, and time given on sites. A clean interface and easy navigation go a long way in attracting views and traffic, which in turn increases the ranking.
The most important factor though remains to be consistency and monitoring of the progress of these 10 hacks to figure out which one works the best for the website. Now that all these hacks are known to you, you can work on your website to get it on top of the Google rankings.
Frequently Asked Questions
How do I improve the SEO ranking of a website?
You can improve the SEO ranking of your website by following a bunch of strategies such as publishing relevant content regularly, using alt-tags, using relevant keywords, and improving the User Experience of your page.
What are Keywords for SEO?
SEO keywords are words or sentences that are added to blogs or online content to improve their ranking in the search results for those terms. Keywords can be short-tailed or long-tailed and are used based on their search volume and by combing both.